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Organizational Applied Strategic Planning (OASP)

Organizational Applied Strategic Planning

Strategic planning is worthless - unless there is first a strategic vision.
- John Naisbitt

Organizational Applied Strategic Planning and Consulting (OASP)

Organizational Applied Strategic Planning is the process by which the leadership of an organization envisions its best possible future and then creates the necessary goals, objectives, and systems to achieve that future. The end result is an action-oriented plan which guides effective, profitable, value enhancing systems and daily actions toward specific goals and objectives supportive of your organization's core values and vision. Our Organizational Applied Strategic Planning process is intended for dental associations, societies, academies, dental schools, group practices, and for-profit companies who desire a plan you will actually act upon.

Some outcomes of ASP can be as follows:

  • To create a clear energizing vision and plan responsive to your organization’s needs, core values, and competencies that promotes continuity of purpose even as leadership changes. (Avoid Zig-Zag.)
  • To raise the value for active involvement among all stakeholders. Special attention will be given to those segments whose participation would enhance your organization's impact and contribute to the attainment of your vision.
  • To create a proactive Fiscal Plan that opens additional avenues of income, allowing your organization to strengthen income streams, control costs, and increase operational reserves. Well-executed ASP typically add at least 25% to the bottom-line EBITDA.
  • To refine the recruitment, development, and alignment of your team and leadership in the context of your vison and Applied Strategic Plan. (Non-profit, volunteer organizations inadvertently become staff driven in lieu of member driven when the member leaders are not enlisted in the creation and execution of an ASP.)
  • To proactively increase personal fulfillment for your increasingly diverse team.
  • To invigorate and align existing departments and/or committees’ role in support of the Applied Strategic Plan.
  • To create continuity of action over time regardless of changing leadership. (Prevent Zig-Zag.)
  • To elevate effective communication across all levels of the organization.
  • To develop a plan for the continuing innovation to support all of the above.
  • To defeat competition.


  • A renewed sense of purpose resulting in fully engaged team of Steward stakeholders eager to contribute to your vision and mission with a greater sense of ownership.
  • Clarity of each team member's role in achieving the vision.
  • Focused opportunity to envision the significant marketplace changes and your most effective responses to the challenges and opportunities in the next several years. Some of those can include: generational change, competition, legislation, health care shift, education, charitable works, public image, and a changing, often disruptive marketplace.
  • Elevated value for your products and services in the mind of your target customer/client.
  • Increased customer or member service, financial stability, and profit.
  • Appropriately growing your organizational, influence and position in all matters relating to your marketplace.
  • Amazing level of orgnizational alignment.

Who Should Participate:

If your organization zig-zags with every new leader, is struggling to fulfill its highest aspirations, maintain membership, grow market share … or if you are simply seeking new ways to break through to the highest level of success, this program is for you.

R.L. Frazer & Associates Faculty:

Our OASP can involve multiple members of our faculty depending on the size and complexity of the organization.


What Participants are Saying

Incredible! These tools [from the Personal Applied Strategic Planning Series] are a lifelong gift. I can now map the road to my vision and I'm confident I will realize much of it well before five years. I've already experienced better balance and self-awareness. I'm more satisfied in my life and work. We got so much: team building and commitment to this plan/accountability/personal clarity ...the integrated action plans are the best part!!! I have a growing passion toward my future! Thanks so much! I can't say enough about the Applied Strategic Planning experience and how it impacted our office. Dr. Frazer and his team have a way of teaching that is very different from any of the ways we've approached vision, mission and goals in the past. This process was very powerful for me and my team, both personally and professionally. It has given us a structure that we can continue to build on as we intentionally create the practice and lives of our dreams. I highly recommend it to everyone! [Eighteen months after the end of ASP, working no more clinical hours, Dr. Watts reported production and collections rose such that the practice was up 49% in just the past 12 months! And, they have never done as many major cases.]

Dr. Allison Watts, Restorative and Cosmetic Dentist
Midland, TX

What Participants are Saying

“Bob is one of the finest human beings on this planet. Through his vast knowledge and compelling coaching style, Bob helped me build the practice of my dreams. His stategies for visualizing your success and setting a course for reaching your goals are sound and proven. Far more important, however, is who Bob is rather than what he knows. He leads by example, always taking the high road, yet never leaving one with a sense of arrogance or impatience. His courage is palpable and his cup is always completely full. Anyone who aspires to high achievement will do well to fly with this eagle.”

Dr. Phil Potter, Wiederman-Potter
Irvine, CA

What Participants are Saying

The NSC is such a big part of my life and things will never be the same. The world is opening up in such a beautiful environment and I am so grateful.

Dr. Bethany Piziks
Cadillac, MI

What Participants are Saying

Thank you so much for the fabulous Applied Strategic Planning sessions for the International College of Dentists. I have attached the final report with the Integrated Action Plans (IAP's) that were approved by the Board of Regents last fall in San Francisco. We have updated the IAP's for our Executive review held in January; I could send you those if you wish. Please let me know too if you would also like a scanned electronic copy of the report.

It is an exciting thing to see the wheels moving forward...with a firm direction no less.

Thank  you for all the work you have done to assist us in seeing the path to becoming a better organization. It is very much appreciated.

Carol I. Turner, Internationl College of Dentists
Rockville, MD

What Participants are Saying

Bob, I can't thank you enough for inviting me to be a part of the National Study Club. Is there anything better than a group of highly accomplished dentists sharing their best ideas and experiences, forming close friendships and bringing solutions to optimize our lives and our practices? Yes! It's being guided by one who is widely regarded as one of the great leaders of modern dentistry. Thank you for being that leader! I owe so much of my success to you and the NSC.

Dr. Jim Rutledge
Virginia Beach, VA

What Participants are Saying

The Applied Strategic Planning process was extremely rewarding to me. The sessions helped me on the journey toward more effective leadership and caused me to realize that more growth is needed. You are to be commended for the excellent way that you worked with us, bringing out our best and correcting us when needed. You role modeled many valuable leadership skills. I learned how to better interact with others and express appreciation more often. I also gained considerable knowledge regarding the full scope of strategic planning, how to listen more effectively, and how to focus planning efforts into a coordinated plan. Your focus upon what is important in relation to God, family and relationships was most appropriate and contributes immeasurably to your success as a person and leader. Thank you again for your wonderful example of leadership. You have much to offer.

Dr. Charles Goodacre, Dean, Loma Linda University School of Dentistry
Loma Linda, CA

What Participants are Saying

Bob, once again during your presentation you could have heard a pin drop in the audience. Every doctor and dental nurse was riveted on your every word. I received countless comments on how interesting and useful everything you have shared during each of your presentations over the last four years has been. Thank you.

Dr. Mike Cassidy, Jersey Dental Association
Channel Islands, UK

What Participants are Saying

Dear Bob,

What a wonderful, rewarding, productive time. Thank you so much for all you did (and continue to do) to help bring the Dawson Center to its greater potential. In retrospect, I think every minute of the session was critically important to the process. Thank you (and Bill) for your magnificent leadership. And by the way, it was a really fun time. Looking forward to further progress.

Warmest regards,
Pete Dawson
August 6, 2006

Pete Dawson