OASP Phase III

On behalf of myself and the Surlean Foods family of team members, I wanted to thank you for your assistance with the development of our 5 year Applied Strategic Plan. Without your leadership and coaching I do not believe we would have produced such an impactful result.  The inclusive team building approach and collaborative way the material was presented not only allowed us to adequately assess our current state, but put us in a position to envision our desired future.

The Shadow Teams were so insightful and did provide those precious "nuggets" you said they would and continue to provide the checks and balances that we needed to ensure our progress is sound.

You are surrounded by an outstanding team of professionals and we are very appreciative of Bill, Carole and Angela's passion and talents.  Our team is better because we were able to work with your team.

Our team has a common goal and a unified strategy to reach that goal. I am confident that Surlean is on pace to become "the preferred customized food manufacturer passionately serving the food service industry" as our new Mission Statement reads.

We grew as a company, a team, and individuals through the ASP process and I know I speak for the Surlean Family when I say thank you for being an instrumental part of our future of choice.

Very Truly,

The NSC is such a big part of my life and things will never be the same. The world is opening up in such a beautiful environment and I am so grateful.

Since I had not experienced the 'vision' aspect (of Applied Strategic Planning) before, I found this to be the most helpful in determining what I want to do with the next 40 years. Articulating and writing down vision then mission really helped me get balance into my life which was one of my original reasons for attending the retreats. Vision, personal mission, and leadership information was most meaningful. The team enjoyed the visualization process and symbols and their meaning. For the office, getting a clear mission statement done and being able to refer back to it and hire new people was most helpful.

I come alive with relationships - that is what this group is all about.

The Strategic Planning process gave me the opportunity and encouragement to focus on my mission and values and how I will express that with my goals. I have discovered that the course is just the beginning of an exciting, ongoing process.

Bob Frazer speaks the truth. Under the mentorship of Bob, our practice has transformed from a good practice to an insurance independent, relationship based practice. We see fewer patients, present ideal treatment with high case acceptance. Most patients have managed care plans and visit us out of plan to seek higher quality and customer service. Fewer patients, full fee, less stress---you do the math!

"We have used R.L. Frazer & Associates for numerous strategic planning and emotional intelligence training projects with our operating companies through the years. At one point we had 3 different operating businesses and R.L. Frazer worked with all 3 companies. Each one of these businesses had their own unique size, scope, and market challenges. In each instance, the process we used could account for those differences and help us achieve a future of choice. We started using his firm in 2008 with one of our businesses, New Earth. New Earth became the largest organic composting business in the state of Texas using the framework of Applied Strategic Planning that Bob and firm teaches. I would highly recommend him and his team in this capacity."

I was impressed from the first moment you greeted us as we arrived after a day of travel ...I was impressed with your ability to translate your practical experience for the doctors and their teams ...One of the most significant benefits of thinking strategically is simplifying the process of determining goals, objectives and tactics. If a person learns nothing else from strategic thinking than how to ask the appropriate questions, they're on the right track. I believe the key selling point of Applied Strategic Planning is determining what is important and removing what isn't ...Bob, your passion for people and sharing wisdom is very inspiring ...meeting you and making a wonderful new friend has been a great experience for both of us.