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ASP leads to successful action and results.

This phase involves the refinement and presentation of the ASP. Once your strategic plan is approved, swift implementation is critical. During Phase III, we are available to support your course of action on a variety of leadership levels as you deem necessary.

Strategic Planning

Phase III: ASP Implementation

Upon completion of the Applied Strategic Plan, we can assist with the presentation of your plan to the rest of your organization as well as the ratification and actualization. In this phase, we are available to help you with monitoring, refinement of your Balanced Score Card, and drafting a new Strategic Architecture that may be needed to best actualize the plan.


  • Alignment of your people with each other and the Applied Strategic Plan.
  • Greater fulfillment of the people doing the work.
  • A clear, consensus vison of the best we can be and an action plan to get there.
  • Elevated perceived value for your services or products among your target market.
  • Clarity of what, who, resources needed, how, and when of specific actions.
  • Development of your WHY and a Tagline that is powerful, original, unique, accurately and clearly expresses the benefits of doing business with you that powerfully appeals to your target customers.
  • Organization-wide acceptance, ownership and support of your new plan.
  • Support in monitoring and actualizing the powerful plan you have ceated.

Who Should Participate:

All those who can make the plan happen or keep it from happening.

What Participants are Saying

I've taken many of the most famous courses/series, but your Applied Strategic Planning Series is the first time in 17 years of practice that all my team is enthusiastically paddling in the same direction. Together with your New Patient Experience Practicum, our acceptance of complete quality treatment is up more than 50%. We've never been more fulfilled and profitable!

Dr. Gabe Don Sing, General DDS
El Paso, TX

What Participants are Saying

Applied Strategic Planning has been the most beneficial investment of time, energy and money we have ever made! Without it, I can't imagine what the future might look like. This powerful process and your leadership brought clarity to who we are, what we want to be and how to go about getting there. It made us create our future on purpose rather than just letting it happen. It focused us on a target and plan. At the same time it brought energy, enthusiasm, commitment and ownership to all participants. The words "Thank You" are not strong enough for all you have done for us!

Joan Forrest, Executive Director, Dawson Center for the Advancement of Dentistry
St Petersburg, FL

What Participants are Saying

Bob, once again during your presentation you could have heard a pin drop in the audience. Every doctor and dental nurse was riveted on your every word. I received countless comments on how interesting and useful everything you have shared during each of your presentations over the last four years has been. Thank you.

Dr. Mike Cassidy, Jersey Dental Association
Channel Islands, UK

What Participants are Saying

Years before Lucy & I attended your Applied Strategic Planning seminar you had been instrumental in helping me change my office from one in which I was a benevolent dictator to one in which everyone played a role in planning and carrying out shared visions and goals. The ASP Series gave Lucy & me the tools to complete the very important transition to retirement. It really took work to achieve our goals as we proceeded into retiring. Your whole process in the seminar truly guided us each step of the way and for this I will always been indebted to you. My office was truly grateful also. I wanted this to be a win-win-win situation for Lucy & me, for my staff (as many had been with me 25 – 30 yrs) and finally, for my patients. Your ASP Series was vital in me achieving these three goals.

Dr. L. K. Croft, Periodontist
Boerne, TX

What Participants are Saying

Thank you so much for the fabulous Applied Strategic Planning sessions for the International College of Dentists. I have attached the final report with the Integrated Action Plans (IAP's) that were approved by the Board of Regents last fall in San Francisco. We have updated the IAP's for our Executive review held in January; I could send you those if you wish. Please let me know too if you would also like a scanned electronic copy of the report.

It is an exciting thing to see the wheels moving forward...with a firm direction no less.

Thank  you for all the work you have done to assist us in seeing the path to becoming a better organization. It is very much appreciated.

Carol I. Turner, Internationl College of Dentists
Rockville, MD

What Participants are Saying

We found the (co-diagnosis) tape immensely valuable in helping us to modify our co-diagnosis process to a more effective level. The first two co-diagnoses we did following the tape were large, complex cases, and they went beautifully. The people are scheduled to begin treatment.

Dr. J. Baxter, Cosmetic Dentist
Gainesville, FL

What Participants are Saying

Bob, you are a rare individual with a wide array of talents that will prove invaluable to any organization that is fortunate enough to choose to work with you. Although, you knew very little about the laser industry, you quickly came up to speed through your exceptional listening and synthesizing capabilities.

Your passion for the critical importance of vision and strategic planning just radiates from you and is highly contagious. You can certainly prove that by seeing the folks here at Incisive. We always feel better about who we are and what it is we're doing, especially after spending time with you. Simply put, you resonate beautifully.

I wish you continued success as you grow your true calling of Applied Strategic Planning and as you transform organizations and their people into the best they can become. To say you're a dentist who is trained in strategic planning may be the understatement of the decade! You may be a dentist who has and is helping others have an exemplary practice, but you are a born visionary! I firmly believe that any entrepreneurial organization that wants to thrive in today's turbulent times would benefit from Applied Strategic Planning under your capable leadership. Thank you, Bob!

Mario Barton, VP, Incisive Technologies, Inc.
San Carlos, CA

What Participants are Saying

I've been on the Salmon River Adventure with Dr. Bob twice now, and would do it again!  Being immersed in untouched nature and beauty was very healing for my heart and soul, and I met many new friends.  The guides were amazing..always attentive to any needs. They cooked all our meals and the food was wonderful!  I wasn't sure about "camping" for a week, without a real toilet or bed, but it was no problem and was very comfortable. A lovely trip that I highly recommend!!

Dr. Bethany Piziks
Cadillac, MI